Seaside Shopping

Serendipity By The Sea!

Positive messages ornament each and every display with heartfelt sayings, quotes, and inspirational tidings of joy and encouragement. Everywhere you look, nautical gifts and coastal décor invite you to stop and take time to breathe in the freshness. From chic stylish clothing to coastal home accents to unique jewelry, Serendipity by the Sea has that special gift that will surely melt the heart and captivate the soul.

Owner, Cecily Balboni, has a passion for fashion! It’s obvious she does her homework and applies her years of buying experience to her work, traveling to New York and Atlanta, selecting distinctive merchandise to keep up-to-date with the latest trends. She appreciates customer feedback and tailors her selections accordingly while striving to sell merchandise made in the USA!

Hence, Serendipity boats one of the largest inspirational jewelry selections in the area, including; Alex & Ani, Waxing Poetic; Precious Metal Prints, Lenny& Eva, and so much more! You will be impressed by her hand selected “fun, funky and affordable” clothing, handbags, belts, scarf’s, and accessories. Looking for a souvenir that will provide a lasting memory? How about a one- of- a-kind nautical themed beach bag?!

“Our merchandise is always changing, like the seasons in New England!”

The entire staff at Serendipity by the Sea is committed to providing customers of all ages with a happy, laid back, and fun atmosphere. Cecily lives by the “Golden Rule” so you can rest assured your little ones are welcome to hang around the cool children’s section designed to entertain their curiosity while you browse in bliss. Her passion to provide children with local fun and safe and kid-friendly place to hangout inspired her to open Sea Dips Ice Cream & Penny Candy Store located in the same building right alongside the boutique!

It’s safe to say that the horrific tragedies of 2012 left our hearts tainted with fear and anxiety. Many people are searching for any form of light during such dark times. Please know that brighter days are here in 2013, as growing trends of positive people are uniting to spread peace and hope in the hearts of all. Happiness is a state of mind, not a condition we aim to achieve, and it’s important to surround yourself with uplifting people, doing uplifting acts of kindness, without expectation. That’s exactly the kind of atmosphere you will experience at Serendipity by the Sea. Located in the quiet town of Marion, this Seaside shop is truly divine. The energy is warm and comforting and the merchandise is a clear reflection of Serendipity by the Sea.

So give yourself a break, and take advantage of the free gift wrapping, personalized service and charming staff. Whether you’re a local resident or visiting the area, be shore to stop by this exquisite gift shop where displays of fresh merchandise change like the tides! You will always find some peace of mind down at Serendipity by the Sea. Located in the heart of Marion Village at 160 Front Street, only 1/8 of a mile from the well-respected Tabor Academy, Serendipity by the Sea is sure to become your favorite shop too!

Check out the website for Bridal Registry, Online Shopping, and more at

Serendipity Click here to see their NBTG listing!


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Jenny Lee Paiva

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One thought on “Seaside Shopping
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